I'm Andy. I help SME founders and boards who can't justify a full-time CTPO get one anyway — embedded, accountable, and senior enough to be useful from day one.
IF ANY OF THIS SOUNDS FAMILIAR
AI strategy is unclear. Lots of hype, no plan.
You need to scale eng — no idea how to hire senior.
Founder is the de-facto CTO. And drowning.
Engineering team has no senior leadership.
Roadmap is chaos. Velocity isn't shipping.
Pick the shape that fits the moment. Most engagements start with an Advisory Hour — a low-risk way to find out if I'm the right brain on your problem.
Senior product & engineering leadership without the seven-figure cost.
Two to three days a week, embedded in your team. Strategy, hiring, architecture, roadmap, board prep — whatever your stage actually needs. For SMEs where the founder is the de-facto CTO and drowning in everything that isn't growth.
Cut through the hype. Ship a plan you can actually execute.
A focused engagement to map where AI moves the needle for your business — and where it's a distraction. You leave with a prioritised roadmap, build-vs-buy calls, governance guardrails, and a clear next 90 days. No magic, no vendor pitch.
Hire me to interview for you.
You can't hire a senior engineer or VPE you can't out-interview. I run technical and leadership interviews for your CTO, VPE, Head of Product and senior IC roles — and write you a clear, opinionated recommendation. Calibration included.
One sharp conversation, when you need a second pair of eyes.
A 60-minute working session for the decision you've been chewing on for two weeks. Architecture call, hiring dilemma, vendor selection, board narrative — you bring the question, I bring 25 years of pattern-matching.
30 minutes. You tell me the problem. I tell you whether I'm the right person — honestly.
A short paid engagement to map the real shape of things. You leave with a written assessment regardless of next steps.
I join your standups, your Slack, your leadership team. Visible, accountable, working at your cadence.
The job is to make myself unnecessary. We agree what 'done' looks like at week one, not week twelve.
Patterns and signals from 25 years of leading product and engineering. No newsletter pop-up. Read what's useful, ignore the rest.
Founder of a SaaS business in financial services. Head of API Engineering for a £2bn e-commerce platform. Head of EMEA Enterprise at Apollo GraphQL — scaled the region from $1M to $10M ARR. Governance board at Oceanpoint DAO.
Across all of it, the same pattern. Senior technical leadership is the lever. Most SMEs can't afford a full-time one — and don't need one yet. So I show up two days a week, do the work that only a senior person can do, and leave a team that doesn't need me anymore.
I write about the patterns I see. London-based. Remote-first by preference, in-the-room for the meetings that matter.
10×
EMEA ARR scaled from $1M → $10M at Apollo GraphQL
£6M+
Annual savings delivered through transformations
200+
Fortune 500 customer leadership relationships
25+
Years building & scaling digital businesses
SELECTED EXPERIENCE
Head of EMEA Enterprise Solutions
Apollo GraphQL
Head of API Engineering
RS Components
Founder / CTO
FactorEleven
Technical Product Manager
The Exchange
30 minutes, no deck, no pitch. You tell me what's keeping you up. I tell you honestly whether I can help.
Get in touch →